They endow the company with a scale of combined volumes of about 4. To assess the product mix strategy used in consumer sources of data market. Asked in educational methods and theories hul available. Gift your family the promise of purity and health through the worlds largest selling and indias best water purifiers from pureit water. Thus, taking the above example, if there are 4 product lines within the company, and 10 products within each product line, than the product line width is 4 only. Thus, product line width is a depiction of the number of product lines which a company has. Perhaps their physical attributes, prices, quality, or type of customers are the same. Hul assignment a what is the product mix of hul as a. In, hul and yet another tata company, lakme limited, formed a joint venture, lakme unilever limited, project shakti was started in it is a. Lux is a global brand, launched in 1925, whose range of products includes beauty soaps, shower gels, bath additives, shampoos and conditioners of the stars from elizabeth taylor, audrey hepburn, marilyn monroe, aishwarya rai, katrina kaif and shu qi. The product line may be too short if addition of new products increases profits.
Hul download and upload project reports related to hul. Introduction to hul about hindustan unilever limited website. Its best in class ro technology purifies water and enriches with essential minerals. Unilever committed its own resources to acquire polka and consolidate the ice cream market for lever brothers pakistan. Pdf hindustan unilever limited a study on the marketing. Introduction to hul about hindustan unilever limited. Hindustan unilever limited hul is the indian subsidiary of unilever plc. Hindustan unilever limited hul about company, products.
Fmcg major hindustan unilever hul has received its boards nod for divestment of 43. Jan 07, 2019 product mix of hul pdf posted on january 7, 2019 by admin 1 jan the marketing mix of hindustan unilever or hul analyses one of the biggest fmcg brands in the market, and in reality an umbrella brand. As of 2020, there are several marketing strategies like product service innovation, marketing investment, customer experience etc. Product mix decisions width, length, depth and consistency. Pgdfm 5 pgdim 5 pgfm 5 pgdfmp 5 pgdom 5 pgdhrm 5 dim 5 pgdmm 5 2019 assignment for nmims 495 nmims customize assignment 495 pdf 476 cheap 474 free 474 lifestyle product 471 study material 459 financial services 448. The oneofakind adult, pediatric and high frequency ventilation measuring modes make the flowanalyser the ideal calibration tool for all ventilators, anaesthesia machines and.
As of 2019 hindustan unilever portfolio had 35 product brands in 20 categories and employs 18,000 employees with sales of rs. For example, patanjali deals in different categories of products which include shampoo, flour, toothpaste, etc. The width of the product mix is equal to the number of product lines within a company. It is the first of a threepart case on hindustan unilever limited. Unilevers marketing mix 4ps analysis panmore institute. Hul product mix free download as powerpoint presentation. Search and upload all types of hul brand product portfolio mix projects for mbas on. Analysis strategies for software product lines 3 we refer the reader to a recent survey benavides et al. The depth of the product line refers to the number of different products offered in the same product line. A product line refers to a unique product category or product brand a company offers. Select adobe pdf as your printer enter the desired page number or range you may also visit the product web page and click the print icon in the upper right corner. Pdf product strategies of companies in the fmcg industry. Product mix is the totality of all product lines and individual products sold by a company.
Apr 19, 2020 marketing mix of hul hindustan unilever analyses the brandcompany which covers 4ps product, price, place, promotion and explains the hul hindustan unilever marketing strategy. The company was renamed in june 2007 as hindustan unilever limited. The products are similar and focus on the same market sector. Product line pruning may also be deifned as a method of shortening the product line by dropping a few items from the present product range. Other water purifiers in the market like swach, etc. Water purifier, best home ro water purifier filter online. Supply chain management of hindustan unilever limited. Maybe their function or channel distribution are the same or similar. As mentioned in the previous example, colgate has 3 product lines. Hindustan unilever limited ppt linkedin slideshare. It is owned by the britishdutch company unilever and has about 52% majority stake in hindustan unilever limited. Hindustan unilever limited hul is an indian consumer goods company based in mumbai, maharashtra.
The nutritious ingredients in our products already provide goodness and have a positive impact on health. As pureit is an in house product of hul, this aspect is void. In section 2, we give a short introduction to software product lines using a running example and we present an overview on important software analysis that have been applied to soft. The product line may be too long of reducing product line length results in more profits.
A case study of hindustan unilever limited munich personal. Crossproduct information material sleep therapy lowenstein. This is a research report on hul brand product portfolio mix by k. Product mix and product line understanding product length. And hellmanns mayonnaise is made with highquality sunflower seed, rapeseed or soybean oils. A product line is a group of products that a company creates under a single brand.
Pureit, one of the best water purifiers in india, offers superior range of ro water purifier filter. Step up in personal products, offset by deflation in personal. Walls introduction walls introduced in pakistan in 199798. A product mix is a total of all groups of products.
Hul download and upload project reports related to hul on. Jun 08, 2015 a product line is a number of products grouped together based on similar characteristics. This includes cornetto, callipo, max, kulfis, top ten choc bars, feast, milky way and etc. It is owned by anglodutch company unilever which owns a 67% controlling share in hul as of march 2015 and is the holding company of hul. The product line consists from lollies to ice creams. Its products include foods, beverages, cleaning agents and personal care products. Apr 08, 2020 a product mix is a group of everything a company sells.
Closely related product items are referred as product line. Introduction william hesketh lever founded lever brothers in 1885. Knorr and kissan use vegetables as core ingredients, providing vitamins and minerals. Front page all downloads products sleep therapy crossproduct information material sleep therapy. May 27, 2015 toilet soap finishing line with flowpack duration. Companies sell multiple product lines under their various brands. Hindustan unilever is one of the biggest fast moving companies of consumer goods with at least twothirds of the population using its products at one time or the other. The new product, made from animal fat, can be mass produced as an affordable substitute for butter and becomes known as margarine. Product are distributed across the country through a network of 4 warehouses hul consisting of more than 40 agents, 7500 wholesalers and a number of large institutional customer hul consist of a network of 7000 redistribution stockiest, covering about one million retail outlet. The company has about 18,000 employees and has sales of inr 37660 crores financial year 201819. A product line is a group of related products under a single brand sold by the same company.
Front page all downloads products patient interface crossproduct information material patient. Compare the product line strategy of hul and distribution. Pdf hindustan unilever limited a study on the marketing concept. Unilevers marketing mix 4ps involves global distribution of a diverse product mix promoted mainly through advertising and priced based on consumer goods market conditions. Hul product mix unilever water purification scribd. The remainder of this survey is structured as follows. Apr 06, 2016 hul product mixlength, depth, line, width and pricing strategy slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Jan 17, 2019 the marketing mix of hindustan unilever or hul analyses one of the biggest fmcg brands in the market, and in reality an umbrella brand company.
The entire product portfolio is also being tweaked itc to include premium offerings. Visit our website to know which water purifier suits you the best. Product line can be understood as an array of related products, under a specific brand, offered by a particular company to its customers. The first of the product mix decisions refers to the product mix width. May 22, 2020 the width of the product mix is equal to the number of product lines within a company.
In the beginning as soap manufacturer but later diversified in to food and personal care products. The width is all about the number of different product lines the company carries. Its products include foods, beverages, cleaning agents, personal care products, water purifiers and consumer goods. Addition of new products to a product line is expanding the product line. What is product line, product mix, line extension, line. Hul is a subsidiary of unilever, one of the worlds leading suppliers of food, home care, personal care and refreshment products with sales in over 190 countries and an annual sales turnover of 51 billion in 2018. Hul product mix unilever water purification free 30day.
Unilevers corporate centers are london and rotterdam. Introduction hindustan unilever limited hul is the largest fmcg company in india. When a range of product line often the price range is increased it is called line stretching. Our story begins back in the late 19th century and tells of small. The flowanalyser measures flow, pressure, temperature, humidity and o 2 concentrations bidirectionally. However, the product line is a subset of the product mix. The acronym for the company stands for hindustan unilever and is based in mumbai, india. Four important dimensions of a product mix can be identified. Hindustan unilever limited a study on the marketing concept. Unilever produces magnum ice cream under the heartbrand product line. Compare the product line strategy of hul and free download as powerpoint presentation. Marketing mix of hindustan unilever hul marketing mix and 4 ps.
Crossproduct information material patient interface. Health care products hair care products skin care products oral care products home care products foods ethical. Scribd is the worlds largest social reading and publishing site. Hul hindustan unilever marketing mix 4ps hul hindustan. If you continue browsing the site, you agree to the use of cookies on this website. Hence, they kept reinventing practices and strategies on these lines.
Product and brand management project on company study of hindustan unilever limited hul submitted to prof. For example, our teas are a rich source of flavonoids. Unilever is a business founded on a sense of purpose, and our unique heritage still shapes the way we do business today. As of 2019 hindustan unilever portfolio had 35 product brands in 20 categories and. The product is available in more than 100 countries. Hul hindustan unilever limited swot analysis top hul. Public domain unilever implements a complex marketing mix that considers product. Hul was established in 1933 as lever brothers and following merger of constituent groups in 1956 was renamed as hindustan lever limited. Ppt on product mix of hul introduction product mix of hul and bru coffee their. Cinthol soap is a product item of the soaps product line of godrej consumer products limited, as the product line group of closely related products includes godrej no. Hul s brands are spread across 20 distinct consumer categories and touches the lives of two out of three indians.
Huls brands are spread across 20 distinct consumer categories and touches the lives of two out of three indians. Product mix and product line understanding product. A product line is a set of related products sold by a single company. Amul offers a series of closely related products such as milk, butter, ghee, dahi, yoghurt, ice cream, srikhand, gulab jamun, flavoured milk, chocolate, etc.
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